Zhenxuan pilot fishing juice candy wine will bloom the charm of the leading brand

On April 12, the leading brand of Lao juice category - Zhen Xuan, with the whole line of products appeared at the 108th National Sugar and wine Commodity Fair.

Dredging juice, as a new force rising in the condiment industry, its category development and product evolution are the focus of many investors, industry researchers and distributors. Zhenxuan, as a synonym for the juice category, was concerned by all parties at the sugar and wine meeting.

Since the first bottle of Zhenxuan Lao juice was listed in 2012, the Lao juice category was born. After ten years of market grinding, in 2022, the main categories of extracting juice, such as original extract juice, seafood extract juice, raw extract juice, drunk brine extract juice, and Thai raw extract juice will detonate the extracting juice consumption boom both online and offline. On the mainstream e-commerce platform, the choice of seafood fishing juice, the choice of raw pickled fishing juice has long dominated the list of seasoning sauce explosive list.

Based on the innovative strategy of differentiation, high-end, diversification and specialization, Zhenhan constantly creates new categories and improves the product matrix. On the basis of the categories of fishing juice, in recent years, in order to lead and meet the increasingly rich dietary needs of consumers, we have continuously launched new products such as white boiled juice, dry fried soy sauce Emperor, boiled juice, pot package juice, sweet and sour sauce, etc., setting off a new era of healthy compound condiments. It is the driving force for the sustainable growth of the brand market and strengthens the industry status and influence of Zhenxuan Lao juice as a trend pronoun.

At present, the catering industry is recovering rapidly under the policy "thrust" and consumer demand, and the industry competition is becoming increasingly fierce. Consistent flavor and excellent quality are the core elements of winning in the restaurant industry and becoming a long-term winner. Relying on the keen market insight and strong research and development ability, from the convenience, standardization, diversification, specialty and specialization and other dimensions of consideration, such as Zhenxuan master, GTB and other customized condiments, with the safety of materials, stable taste, cost control, high efficiency, highly respected by restaurant owners.