The series products of Zhenxuan Dredge juice won the title of star new products

Well deserved! Select extract juice series products

Won the title of "National Sugar and Wine Association star New product Recommendation"

From April 8 to 10, 2023 The 12th National Spring Sugar and Wine Festival star New product launch ceremony was held in Chengdu Ritz-Carlton Hotel. The leading brand of Lao juice category - Zhenxuan's first Lao juice series products won the title of "2023 National Sugar and Wine Association star New product Recommendation".

According to the regional flavor characteristics and consumer needs, Zhenxuan Food developed four unique flavor of Zhenxuan seafood juice, Zhenxuan raw pickled juice, Zhenxuan drunken brine juice, and Zhenxuan Thai raw pickled juice products on the basis of Zhenxuan original sauce, leading the sustained growth of the Lao juice category, catering to the needs of catering and family consumers for healthy, personalized and exquisite diet "new food style".

In the past two years, salt reduction, zero fat, sugar free, organic, zero addition and so on have become new hot words on condiment enterprises. As the concept of healthy diet becomes more and more popular, the light food condiments characterized by these hot words are in the market cultivation period, and the continuous rising penetration rate promotes this category to become a new market growth point. In addition, as the young people become the main consumer, the post-90s lead the light food "new food", which also led to the rapid growth of light food condiments, so that the main "health brand" light food condiments are gradually occupying the main position of the supermarket shelf. Zhenxuan can stand out from a wide range of competitors, is based on differentiation, high-end, diversification and professional innovation strategy, is a high affirmation of Zhenxuan category innovation and industry leadership.