Zhenxuan Lao juice layout food vertical platform, strong attack the core consumer experience

Jane chooses really healthy, light food is good taste." Following the March 5 this year, the kitchen platform on the line of the "Zhenxuan Dredging juice · Big mouth eat not afraid of fat" activity, Zhenxuan food jointly sponsored by Jingdong "Zhenxuan Dredging juice · Healthy light food season" promotion activities on May 15 in the bean and fruit food platform online as scheduled. Zhenxuan Food is gradually laying out a food platform to attack the core consumer experience.

In the just past 108th Chengdu Spring Sugar and Wine Conference, Zhenxuan Lao juice made a heavy appearance, fully demonstrating its leading position in the industry. In order to further establish a competitive advantage and promote the promotion and diffusion of vertical fields, Zhenxuan Food will successively launch a series of activities on gourmet segmentation platforms such as the kitchen and beans to enhance users' awareness of the juice series products and promote products to in-depth precision customer groups.

As the founder of the Lao juice category, keeping the category and brand leading is the core marketing goal of Zhenxuan, and maximizing the trial and dissemination of core consumers is an important strategy to achieve this goal. The kitchen with more than 450 million download users and 43 million daily lives, and the bean and fruit food with more than 400 million download users and more than 30 million monthly lives, are the two giants of the domestic food platform, with strong appeal and popularity. Its users are highly compatible with the target customer group of Zhenxuan, and Zhenxuan will make full use of these two positions to strengthen the interaction with core consumers, strengthen the links of Lao juice categories and Zhenxuan brands, and achieve the company's marketing objectives.

The promotion is scheduled for early summer, and the activities of the two platforms will be launched one after another. Zhenxuan Dredging juice series products with 0 fat, delicious, refreshing, greasy product characteristics, in the kitchen platform attracted nearly 6,000 people to apply for trial, more than 1700 people submitted trial feedback. Feedback results exposed more than 90 million times, the number of penetration up to 4.8 million, as of press time, the data is still rising. From the activity status and data feedback analysis of the bean and fruit food platform, the effect of this activity is worth looking forward to.